Diffusion of Agricultural Innovations: Farmer Adoption Dynamics, Institutional Influences, and Extension Strategies

Authors

  • Bablu Ganguly Senior Research Fellow, Cooch Behar Krishi Vigyan Kendra, Uttar Banga Krishi Viswavidyalaya, Cooch Behar West Bengal
  • Suman Saha Former Senior Research Fellow, ICAR-NASF Project, Govt. of India, Uttar Banga Krishi Vishwavidyalaya, Pundibari, Cooch Behar, West Bengal
  • Sachin Sarkar Senior Research Fellow, Malda Krishi Vigyan Kendra, Uttar Banga Krishi Viswavidyalaya, Cooch Behar, West Bengal

DOI:

https://doi.org/10.5281/zenodo.18164536

Keywords:

Diffusion of Innovations, Agricultural Extension, Technology Adoption, Farmer Behavior, Sustainable Agriculture

Abstract

Agricultural advancement depends on the adoption of innovation, but farmers don't always utilize new technology just because it's available. Socioeconomic, institutional and policy-related factors, together with technological features like relative advantage, compatibility, complexity, trialability and observability, affect farmers' adoption decisions. The spread of innovations theory serves as the foundation for this. A range of factors, including as farmer characteristics, farm resources, information access, social networks, extension contact and market and governmental assistance, affect the rate and extent of innovation transmission. Agricultural extension becomes a vital catalyst in this process by increasing awareness, reducing uncertainty, fostering learning and boosting farmer confidence through interactive techniques, training and demonstrations. The integration of information and communication technology enhances Extension's capacity to expand outreach and expedite dissemination. Equitable adoption is nonetheless hampered by issues including scarce resources, risk aversion, inadequate institutional coordination and social inequities. Effective diffusion of agricultural innovations requires a comprehensive and context-specific approach that combines responsive and pluralistic extension systems, active farmer participation, supportive policies and sound technology design in order to achieve sustainable agricultural development.

References

Ahmed, H., & Ahmed, M. (2023). Influencing factors on adoption of modern agricultural technology in developing economy countries. Developing Country Studies, 13(2), 1-15. https://doi.org/10.7176/dcs/13-2-01.

Amir, A. A., Akhter, P., Cheema, A. N., & Asif, A. (2024). Facilitating agricultural knowledge dissemination: an exploration of farmers' preferred interpersonal communication channels and styles. Journal of Research in Social Development and Sustainability, 3(1), 49-57.

Badavath, A., Peddi, N. H. V., Pal, P. K., Roy, D., Kalpana, K., & Naik, A. (2025). An analysis of the adoption levels of climate-resilient technologies by farmers in the North Bengal districts of West Bengal. Environment Conservation Journal, 26 (2), 414-421. https://doi.org/10.36953/ECJ.29912947.

Chouhan, N. S., Dixit, D., Tripathi, S., Pandey, A., & Ahmedf+, R. (2023). A comprehensive review on role of agricultural extension services in the sustainable development of global agriculture. Int. J. Environ. Clim. Change, 13(10), 3514-3525. https://doi.org/10.9734/ijecc/2023/v13i103021.

Dewi, D. E., Cahyani, P. A., & Megawati, L. R. (2023). Increasing adoption of the internet of things in Indonesian agriculture based on a review of everett Rogers’ diffusion theory of innovation. In Business Innovation and Engineering Conference, Atlantis Press. pp.303-309. https://doi.org/10.2991/978-94-6463-144-9_29

Mounika, T., Sahoo, S. K., & Chakraborty, D. (2022). Diversity and Distribution of Callosobruchusspp. Attacking Stored Chickpea in Northern Tracts of West Bengal. International Journal of Environment and Climate Change, 12(10), 488-493. https://doi.org/10.9734/IJECC/2022/v12i1030822

Mounika, T., Sahoo, S. K., Chakraborty, D., & Sahoo, S. K. (2022). Bio-efficacy of botanicals against pulse beetle, Callosobruchus chinensis (L.) in stored chickpea.

Mukherjee, S., & Modak, S. (2022). Brief discussion on paradigms of agricultural extension in India: A review. Plant Archives, 22(2). https://doi.org/10.51470/plantarchives.2022.v22.no2.052.

Pawera, L., Manickam, R., Wangungu, C., Bonnarith, U., Schreinemachers, P., & Ramasamy, S. (2024). Guidance on farmer participation in the design, testing and scaling of agricultural innovations. Agricultural Systems, 218, 104006. https://doi.org/10.1016/j.agsy.2024.104006.

Sahoo, B., Sahoo, S. L., & Das, S. (2024). FPO member farmer empowerment: Socio-economic insights via canonical correlation analysis. Indian Journal of Extension Education, 60(1), 59–62. https://doi.org/10.48165/IJEE.2024.60111.

Sarmah, D., Mohapatra, P. P., Seleiman, M. F., Mandal, T., Mandal, N., Pramanik, K., & Wasonga, D. O. (2024). Efficient regeneration of in vitro derived plants and genetic fidelity assessment of Phalaenopsis orchid. Frontiers in Sustainable Food Systems, 8, 1359486. https://doi.org/10.3389/fsufs.2024.1359486.

Sooampon, S. (2025). Innovation Adoption: Fostering Acceptance of New Products. In Fundamentals of Managing Technology Ventures (pp. 97-102). Singapore: Springer Nature Singapore. https://doi.org/10.1007/978-981-96-2837-7_14

Vardhan, P. N.H., Pal, P. K., & Roy, D. (2021). Influence of Krishi Vigyan Kendras and socio-economic characteristics towards adoption of climate-resilient technologies. International Journal of Environment and Climate Change, 11(12), 38-43. https://doi.org/10.9734/IJECC/2021/v11i1230554.

Downloads

Published

2026-01-01

Issue

Section

Articles

How to Cite

Ganguly, B., Saha, S., & Sarkar, S. (2026). Diffusion of Agricultural Innovations: Farmer Adoption Dynamics, Institutional Influences, and Extension Strategies. NG Agriculture Insights, 2(1), 5-8. https://doi.org/10.5281/zenodo.18164536

Similar Articles

1-10 of 61

You may also start an advanced similarity search for this article.