From Fields to Earphones: The Growing Role of Podcasts in Agricultural Extension

Authors

  • Soumya Mishra PhD Research Scholar, Dept. of Agricultural Extension Education, CCS Haryana Agricultural University, Hisar, Haryana
  • Jyotishree Anshuman PhD Research Scholar, Dept. of Extension Education, Odisha University of Agriculture and Technology, Bhubaneswar, Odisha
  • Pramod Tripathi PhD Research Scholar, Dept. of Agricultural Extension Education, Sardar Vallabhbhai Patel University of Agriculture and Technology, Meerut, Uttar Pradesh

DOI:

https://doi.org/10.5281/zenodo.20550389

Keywords:

Agricultural Extension, Agricultural Communication, Digital Extension, Podcasts

Abstract

Agricultural extension plays a crucial role in disseminating scientific information and innovative farming practices to rural communities. With the rapid advancement of Information and Communication Technologies (ICTs), podcasts have emerged as an effective digital tool for agricultural communication. Podcasts are audio and video programs that can be accessed on smartphones, computers, and other internet-enabled devices at the convenience of listeners. They provide farmers with timely, relevant, and location-specific information regarding crop production, pest management, weather advisories, market intelligence, government schemes, and success stories. Due to their flexibility, low production cost, and ease of access, podcasts have become an increasingly popular medium for strengthening agricultural extension services.

References

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Downloads

Published

2026-06-05

How to Cite

Mishra, S., Anshuman, J., & Tripathi, P. (2026). From Fields to Earphones: The Growing Role of Podcasts in Agricultural Extension. NG Agriculture Insights, 2(3), 1-5. https://doi.org/10.5281/zenodo.20550389

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