From Fields to Earphones: The Growing Role of Podcasts in Agricultural Extension
DOI:
https://doi.org/10.5281/zenodo.20550389Keywords:
Agricultural Extension, Agricultural Communication, Digital Extension, PodcastsAbstract
Agricultural extension plays a crucial role in disseminating scientific information and innovative farming practices to rural communities. With the rapid advancement of Information and Communication Technologies (ICTs), podcasts have emerged as an effective digital tool for agricultural communication. Podcasts are audio and video programs that can be accessed on smartphones, computers, and other internet-enabled devices at the convenience of listeners. They provide farmers with timely, relevant, and location-specific information regarding crop production, pest management, weather advisories, market intelligence, government schemes, and success stories. Due to their flexibility, low production cost, and ease of access, podcasts have become an increasingly popular medium for strengthening agricultural extension services.
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