Sustainable Agri-Entrepreneurship through Value Addition
DOI:
https://doi.org/10.5281/zenodo.21217818Keywords:
Value Addition, Sustainable Agri-Entrepreneurship, FPOs, SHGs, Post-Harvest Processing, Rural Employment, PMFME, e-NAMAbstract
India's agriculture, despite sustaining over half the population, traps farmers in low returns as raw produce is sold cheaply while processors capture the real profits. This article examines "value addition" converting raw commodities like milk, wheat, and fruits into higher-value products such as paneer, bread, and jams as a pathway to boost farmer income, reduce post-harvest losses, and generate rural employment. It outlines how farmers can become agri-entrepreneurs through skill training, Farmer Producer Organisations (FPOs), and Self-Help Groups (SHGs), supported by success stories like Amul and Lijjat Papad. While challenges such as limited capital, technical know-how, and market access persist, government schemes (PMFME, NABARD) and digital platforms (e-NAM) are easing this transition. The paper concludes that Sustainable Agri-Entrepreneurship can transform rural India into self-reliant hubs of growth.
References
Ministry of Food Processing Industries, Government of India – PMFME Scheme guidelines.
National Bank for Agriculture and Rural Development (NABARD) – Reports on agri-business financing.
Indian Council of Agricultural Research (ICAR) – Krishi Vigyan Kendra publications on food processing.
Amul (Gujarat Cooperative Milk Marketing Federation) – Official organisational history.
Shri Mahila Griha Udyog Lijjat Papad – Official organisational background.
e-NAM (National Agriculture Market) – Government of India portal information.
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Copyright (c) 2026 V. D. Kukadiya, B. L. Jani, A. R. Parmar, N. U. Joshi, J. R. Jat

This work is licensed under a Creative Commons Attribution 4.0 International License.